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Our Story

Masuku was born from a personal passion for all things anime, gaming and Japan. The names itself translates from the word 'mask' and essentially pays its homage to the pollution mask culture that has swept across Japanese culture. Masks are now as commonplace as someone holding an umbrella - and are often worn as fashion statements in streetwear circles.

Growing up in the 90's - I became an avid fan of the likes of the iconic Dragonball Z and Pokemon along with various other less mainstream shows, films and games. It got to a point where my parents would struggle to get me to focus on my schoolwork due to being glued to my gameboy! 

This passion has not wavered into my adult years and whilst technology has moved on from the gameboy days - you're now equally as likely to find me glued to Netflix watching dark fantasy series like Tokyo Ghoul..

As an English graduate who has always had a strong interest in streetwear and fashion - I fell on the idea of starting a lifestyle brand truly embedded in Japanese modern culture. 

I have always wanted to write my own manga comic and this is something which has definitely inspired the birth of Masuku. Some of the characters we have already had illustrated for our prints will form the basis of this comic and maybe one day we'll be able to release episodes of the show on the likes of Instagram TV! 

Since launching in December 2018 - we have learnt so much about the industry and what it takes to tap into a thriving streetwear market. There are so many people out there that share our passion for anime and it makes it all the more satisfying when people reach out to show their love for the brand!

We recently had an amazing experience collaborating with the UK's market leading streetwear magazine 'Pause' at their annual Pause Yard event in London. It was amazing to have our first pop up store at the event and hopefully these experiences continue to develop throughout the new decade.

Masuku is also heavily focused on premium quality materials and all our products are bespokely manufactured in Europe. This is commonly the first thing people tell us when they get a chance to touch and feel the products in the flesh!